Marketing Specialist

Job Code: 235/001/523 Industry: Steel Manufacturing We are seeking a creative, strategic, and results-driven Marketing Specialist to support the development and execution of the company’s content strategy. This role will focus on creating high-impact, engaging content that positions the organization as a pioneer in sustainable steel production and Net Zero innovation, while supporting internal communication initiatives to enhance employee engagement. The ideal candidate will have a strong foundation in content creation and storytelling, with the ability to support the development of thought leadership pieces, assist in implementing content strategies, and contribute to various formats such as blog posts, social media updates, and industry reports that highlight the company’s expertise. Success in this role requires exceptional writing skills, strong storytelling ability, and a strategic mindset for reaching and engaging target audiences. The Marketing Specialist will support multi-channel content distribution and leverage performance analytics to inform and optimize future strategies. The position is based in Dubai and requires travel to Abu Dhabi and Sharjah. • Support the development and execution of a content marketing strategy aligned with the company’s business objectives, sustainability goals, and brand positioning. • Identify key themes and narratives around sustainability topics and craft a compelling content vision that supports key stages of the customer journey and the company’s value proposition. • Create and manage a content calendar covering blogs, whitepapers, case studies, webinars, newsletters, and social media content. • Manage workflows and content timelines, ensuring consistency and alignment with overall marketing campaigns. • Contribute to the content creation process, coordinating with internal and external contributors to produce engaging, high-quality content. • Collaborate with internal subject matter experts and industry partners to prod