Digital Marketing Specialist

Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design—we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand. We’re looking for a Digital Marketing specialist to join our Dubai team. In this role, you will be responsible for managing and executing full-funnel digital marketing campaigns driven by data insights. You will collaborate with multiple teams and stakeholders daily to ensure campaign success and drive growth. Your role requires an in-depth knowledge of various digital marketing tools, platforms, and analytics stacks, including the full digital suite by Meta, Google, TikTok, Snapchat & local publishers.Your role will also involve doing post-camp analysis and sharing insights with stakeholders. Main Responsibilities What You’ll Be Doing - Campaign Management: Oversee the day-to-day management of digital marketing campaigns, ensuring brand consistency across all channels, including YouTube, Meta, Snapchat, TikTok & programmatic. - Media Planning & Scheduling: Develop and execute media plans, scheduling campaigns on various platforms to ensure creative and performance efficiency in meeting marketing objectives. - Collaboration & Innovation: Work closely with the brand team and platform teams to bring new ideas for social media, sharing best practices and innovative strategies. - Performance Reporting: Build comprehensive reports to track overall performance, including ROI and KPI metrics, to inform strategic decisions. - Trend Monitoring: Stay updated on emerging digital tools, platforms, and trends