Global Digital Marketing Leader

We are seeking a Digital Marketing Leader to own and drive the digital marketing strategy for Coins.ph and Coins.xyz ’s payments and crypto businesses. This role will lead end-to-end digital growth initiatives, with a strong focus on paid advertising campaigns and performance marketing. The ideal candidate will be both a strategic thinker and a hands-on executor, capable of managing budgets, teams, and cross-functional campaigns to deliver measurable growth. Key Responsibilities • Strategy & Leadership • Develop and execute an integrated digital marketing strategy across paid, owned, and earned channels to drive user acquisition, engagement, and retention • Manage digital marketing budgets, ensuring optimal allocation for maximum ROI • Paid Ads Management • Own performance marketing and paid ad campaigns across Google, Facebook, TikTok, programmatic, and other major ad platforms • Design and implement bidding strategies, targeting plans, and creative testing to maximize ROAS • Identify and test emerging ad platforms and formats to uncover new growth opportunities • Monitor paid campaign performance daily, optimizing based on data insights and market trends • Campaign Execution • Plan and execute large-scale acquisition campaigns for payments, crypto, and B2B products • Oversee SEO/SEM initiatives to drive organic growth alongside paid ads • Partner with creative teams to deliver compelling ad creatives and conversion-focused messaging • Data & Optimization • Track and analyze campaign performance, conducting A/B tests to optimize results • Collaborate with Data & Analytics to generate actionable insights and refine targeting strategies • Monitor KPIs including CAC, ROAS, LTV, CTR, and conversion rates • Team & Collaboration • Lead and mentor the digital marketing team, fostering a data-driven, high-performance culture • Collaborate with Product, Sales, BD, and Regional Marketing teams to align campaigns with product launches, promotions, and market expansion • Ens