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Digital Marketing And Media Manager

Manning's 🇭🇰 Hong Kong, Hong Kong SAR Posted 9 days ago
Full-timeMarketing
Is this your next challenge? Media & Digital Strategy - Develop and lead the holistic media and digital marketing strategy across all channels (online and offline), ensuring alignment with business and brand goals - Champion media innovation by identifying test‑and‑learn opportunities, participating in pilot programs, and leveraging emerging technologies and platforms Media Planning, Performance & Optimization - Oversee campaign full‑funnel media planning, budget allocation, and ongoing optimization to maximize ROI and ensure efficient spend - Evaluate campaign performance, translating data into actionable insights and strategic recommendations that drive continuous improvement - Identify strategic media buying opportunities to enhance reach, efficiency, and campaign effectiveness External Partner Management - Build and maintain strong relationships with strategic media partners, media agencies, publishers, technology partners, and data providers to drive best‑in‑class activation Trend & Market Intelligence - Stay current with social media trends, platform developments, and digital behaviours - Translate insights into strategic proposals and executions across owned, paid, and partnership campaigns Do you have experience in Digital Marketing? - Bachelor’s degree in marketing, Communications, or a related field. - At least 6-8 years of experience in digital marketing and media management. - Proficiency in digital analytical tools (e.g. Google Analytics 4, Google Adwords, Facebook Ad Manager etc.) and diverse social media tools. - Strong analytical skills with the ability to interpret data and trends. - Excellent written and verbal communication skills. - Creative mindset with attention to detail and problem-solving abilities. - Ability to work collaboratively in a fast-paced environment

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