Business Analyst

About the Job: You will play a critical role in SHOPLINE's operations in the Hong Kong market, acting as the operational backbone for our cross-functional teams (Sales, Marketing, Merchant Success, etc). This is a highly hands-on, execution-focused role designed for a self-starter who can independently manage sales performance data, ensure process compliance, and maintain CRM hygiene. The ideal candidate brings a background in finance or consulting, deep knowledge of SaaS sales operations (Lead-to-Close-Win), and the proven ability to drive operational rigor with minimal supervision. Key Responsibilities: Sales Performance, Commission & Budget Management - Spearhead the end-to-end data preparation required for periodic commission settlements, performance tracking, and partner evaluation - Collaborate with Senior Management & Team Leaders to manage the budget, monitor execution, and ensure efficient resource allocation. - Assist in foundational financial modeling and data analysis to support the design of sales incentive schemes, OKRs, and ROI strategies. - Maintain and optimize foundational business dashboards to track trends and team KPIs in a timely manner. Sales Process Management & Operational Compliance - Ensure the smooth operation of the end-to-end sales process (Lead-to-Revenue), serving as the primary operational liaison for cross-functional alignment. - Execute monthly system reconciliations (Salesforce vs. internal platforms) and proactively resolve data anomalies or compliance exceptions. - Maintain and update Standard Operating Procedures (SOPs), providing hands-on support to resolve bottlenecks within the daily sales process. CRM Administration & Reporting - Administer routine Salesforce operations, including user access management, system configuration, and data accuracy. - Drive CRM data hygiene through regular pipeline reviews, lead lifecycle management (MQL to SQL), and data archiving. - Create visual reports and prese