Social Media Marketing Manager (Remote)

We believe in the power and joy of learning At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. The Social Media Manager will blend creative storytelling and data-driven insights to develop and implement social media strategies that elevate brand presence, engage audiences, and drive measurable business results. This role requires a keen understanding of how to develop and optimize compelling content across platforms. Working cross-functionally, the Social Media Manager ensures consistent brand voice, timely execution, and continuous innovation in a fast-paced digital environment. What you'll do here: - Develop and implement a comprehensive social media strategy aligned with brand and marketing goals - Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels - Assist in development and maintenance of master-brand social content calendar - Plan, create, and publish engaging content across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok) - Handle day-to-day social media operations, including content calendars and posting schedules - Monitor social channels, respond to comments/messages, and foster meaningful audience engagement - Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion - Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality content - Partner with internal teams to amplify campaigns, events, and key initiatives - Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant - Handle paid social campaigns in partnership with media teams, including targeting and p