Social & Digital Marketing Manager

• Own social media strategy and execution — content calendars, platform planning, publishing, community management, campaign concepts and day-to-day optimisation across relevant channels. • Run paid media hands-on — Meta Ads, Google Ads, LinkedIn and other relevant platforms, including campaign setup, targeting, pixels/tags, budgets, A/B testing, optimisation and performance reporting. • Drive lead generation and conversion — build acquisition funnels, landing-page briefs, lead forms, retargeting journeys and measurable campaigns for Qoravanta and client accounts. • Manage content production — write or refine copy, create strong creative briefs, coordinate graphic/video production, short-form content, shoots and creator/influencer collaborations. • Build digital growth plans for clients — translate commercial objectives into channel strategy, media plans, KPIs, campaign calendars and practical execution roadmaps. • Own analytics and reporting — GA4, platform analytics, UTM discipline, dashboards and clear reporting on CPL, CPA, ROAS, conversion rate, reach, engagement and pipeline contribution. • Support SEO/SEM and web performance — keyword strategy, on-page priorities, paid search, website/landing-page optimisation and coordination with developers when technical changes are required. • Use CRM and marketing automation effectively — lead capture, segmentation, email/WhatsApp journeys, remarketing, customer lifecycle campaigns and integration with sales follow-up. • Manage client relationships — lead meetings, present results, defend recommendations, handle feedback, renew/expand accounts and maintain trusted day-to-day relationships. • Contribute to new business — prospect for clients, leverage personal industry relationships, identify opportunities, prepare proposals/pitches and help convert leads into signed accounts. • Manage partners when needed — freelancers, production houses, influencers, media suppliers and specialist agencies while retaining direct ownersh