Manager - Data Analyst

Data, Reporting & Infrastructure - Own and maintain all data pipelines supporting paid media reporting and analytics, ensuring reliability, scalability, and accuracy. - Manage and validate data integrations via APIs across media platforms, analytics tools, and visualization environments. - Oversee dashboard development and maintenance, ensuring client-facing visualizations are fully accurate, up to date, and aligned with agreed KPIs. - Act as the primary quality-control owner for all data outputs, proactively identifying and resolving discrepancies or errors. - Work closely with activation and ad operations teams to ensure correct backend trafficking, tagging, and tracking implementation across all campaigns. Planning & Performance Reporting Management - Own and manage the client’s Annual Media Planning Document, which includes yearly KPIs which is monitored and reported monthly to the client. - Ensure KPIs are consistently reflected across planning documents, dashboards, and performance reports. - Maintain historical performance benchmarks and ensure year-on-year comparability. First-Party Data & CDP Enablement - Act as support for the client’s Customer Data Platform (CDP), ensuring first-party data is effectively leveraged across paid media. - Support the activation, measurement, and optimization of first-party and audience-based media strategies. - Translate complex first-party data outputs into actionable insights for planners and client stakeholders. - Ensure data governance, consistency, and best practices are upheld when using customer data in paid media environments. Technical & Product - Strong, hands-on understanding of paid media platforms and ecosystems. - Proven experience working with: - APIs and data integrations - Data pipelines - Visualization tools and dashboards - Trafficking, tagging, and tracking frameworks - Advanced, professional-level Excel skills (complex formulas, pivots, data validation, large d