Digital Marketing Specialist (6 months contract)
About the Company:
In Alfa Laval, we are every single day contributing to a more sustainable future for our planet through engineering innovation. Our global team designs and implements the refining, recycling and purifying process that allows our customers to be better themselves. You will find our work in leading applications for water purification, clean energy, food production, waste processing, pharmaceutical development and much more. The people of Alfa Laval enjoy the freedom to pursue ideas and the resources to see those ideas to become reality, in an environment that welcomes drive, courage and diversity. The result is a company where we can all be very proud of what we do. Our core competencies are in the areas of heat transfer separation, and fluid handling. We are dedicated to optimizing the performance of our customers' processes. Our world-class technologies, our systems, equipment, and services must create solutions that help our customers stay ahead. Please feel free to peruse our website www.alfalaval.com
The position / About the Job:
Establish and grow digital channels within small area of responsibility (e.g. SC/Sales Region). Lead a team of digital marketing specialists.
Key Tasks and responsibilities:
Specifically, as a Digital Marketing Specialist:
• Own and support web performance topics, with focus on organic/inorganic visits, SEO, AI search, and traffic optimization.
• Coordinate relevant activities with digital agencies and internal stakeholders.
• Track and report on KPIs related to website performance, visibility, and campaign impact.
• Identify optimization opportunities and support execution through testing and continuous improvement.
• Share recommendations on new trends and best practices within search, web performance, and digital marketing.
Other skills and responsibilities
• Communication skills in English, both verbal and written.
• Analytical thinking
• Alfa Laval portf
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