Digital Marketing Specialist

About the Role On behalf of our client, we are looking for a results-driven Digital/Performance Marketing Specialist with hands-on experience in Google Ads, SEO, and WordPress to manage and improve the company's digital presence and online marketing performance. Responsibilities - Plan, execute, manage, and optimize Google Ads/PPC campaigns to drive qualified leads and maximize ROI. - Develop and implement SEO strategies, including keyword research, on-page/off-page optimization, content optimization, and performance tracking. - Manage and maintain WordPress websites, including content updates, basic troubleshooting, SEO implementation, and website performance optimization. - Monitor website traffic, campaign performance, conversions, and key digital marketing metrics, providing regular performance reports and insights. - Identify and implement opportunities to improve online visibility, lead generation, website engagement, and conversion rates. - Collaborate closely with the Sales team to align digital marketing activities with business goals and lead-generation targets. - Stay current with Google Ads, SEO, WordPress, analytics, and broader digital marketing trends to continuously improve campaign and website performance. Nice to Have (But not mandatory) - Experience with GoHighLevel (GHL) or similar CRM/marketing automation platforms. - Basic to intermediate video editing skills. - Experience with website/technical onboarding, integrations or digital marketing setup. - Familiarity with Google Analytics, Google Search Console and other digital marketing tools. Qualifications - Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, IT, or a related field preferred. - Min. 3 years of relevant experience. - Excellent English communication skills, both written and verbal(mandatory). - A portfolio or evidence of previous Google Ads/SEO results will be an advantage. Interested candidates can share updated resu