Digital Marketing Specialist

Digital Marketing Specialist Key Responsibilities Search Engine Optimization (SEO) - Develop and implement on-page, off-page, and technical SEO strategies. - Conduct keyword research and competitor analysis. - Optimize website content, landing pages, product pages, and metadata. - Monitor website health and resolve technical SEO issues. - Improve keyword rankings and organic traffic. - Prepare monthly SEO performance reports. Google Ads & Paid Search - Plan, launch, and optimize Google Ads campaigns, including Search, Display, Shopping, YouTube, and Performance Max. - Conduct keyword research and audience targeting. - Monitor budgets, bids, and campaign performance. - Improve Quality Score, CTR, conversion rate, and ROAS. - Track conversions and optimize campaigns based on performance. Meta Ads - Create, manage, and optimize Facebook and Instagram advertising campaigns. - Build custom audiences, lookalike audiences, and remarketing campaigns. - Perform A/B testing on creatives, copy, and targeting. - Monitor campaign performance and optimize for lead generation and sales. - Manage Meta Pixel and conversion tracking. E-commerce Management - Manage and maintain the company's e-commerce platform. - Upload and update products, pricing, descriptions, images, and inventory. - Optimize product pages for SEO and conversion. - Manage promotions, offers, and online merchandising. - Monitor customer experience and recommend improvements to increase online sales. Website Management - Manage and update company websites using WordPress. - Create and optimize landing pages. - Ensure websites are user-friendly, responsive, and up to date. - Coordinate with developers for website enhancements and issue resolution. Analytics & Performance Tracking - Monitor website and campaign performance using Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and Meta Business Suite. - Set up and maintain conversion tracking. - Generate