Digital Marketing Generalist

We are looking for a hands-on Digital Marketing Generalist to plan, execute, and optimize our marketing across social, email, search, and web using AI tools to move fast and punch above our size. What you'll own: • Planning and running digital campaigns across social media, email, SEO, and basic SEM • Creating and publishing content — writing for web/social, basic graphic design, and managing our website via CMS/AI-assisted tools. • Managing company (and potentially client) social media accounts end-to-end • Tracking performance metrics, pulling insights from analytics tools, and preparing reports to guide optimization • Supporting lead generation and customer engagement through marketing automation, CRM tools, and funnel management • Coordinating with internal teams to keep initiatives aligned with business goals and brand consistency • Staying on top of digital trends and AI tools to recommend new opportunities What we're looking for: • Minimum 2 years experience • Strong grounding in core digital marketing social media, email marketing, SEO, and basic SEM • Experience with content creation and CMS platforms; comfortable writing for web/social and doing basic design • Able to work with analytics tools to interpret data and turn it into actionable recommendations • Familiarity with marketing automation, CRM tools, and lead generation funnels • Strong communicator who can coordinate across teams and juggle multiple deadlines • Organized, detail-oriented, and proactive about improving processes • Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience • Prior digital marketing experience, ideally in agency, consulting, or professional services GCC/UAE experience a plus • Comfortable in an on-site, client-facing role in Dubai's dynamic, multicultural business environment