Digital Marketing & Content Manager

You will own how the world sees Xpin AI. Everything public is yours, the brand voice, the social presence, the website, what appears when someone searches for us, what AI assistants say about us, and the story told to press and market. About Xpin AI Xpin AI builds sovereign AI for governments, enterprises, and institutions across the GCC. Our products are bilingual in Arabic and English and ship into government and enterprise environments across the region. We hold ourselves to the standard of the best AI companies in the world, and our public presence has to match the products: precise, confident, visually exacting, and bilingual without compromise. The role You are a digital marketing, social and content specialist, reporting to leadership, with full ownership of our public presence. This is a hands-on role: you set the strategy and you also write the post, brief the film, and fix the page. You will manage external agencies, PR partners, and content creators along with an internal team to start, with the mandate to build the function. The bar is explicit. The best AI companies publish with restraint and precision: fewer things, executed at a level where a single product film or a well-written thread does more than a month of filler. If your instinct is calendar-filling, this is the wrong role. If your instinct is taste, editing, and standards, keep reading. What you'll own • Brand voice and tone. Define how Xpin AI sounds in English and Arabic, in product, on social, in press, and in a government briefing. Write the voice guide, hold every channel to it, and make the Arabic voice genuinely native rather than translated. • Social presence. Strategy, calendar, and execution across LinkedIn, Instagram, X, and YouTube, with LinkedIn as the commercial core for a company working with governments and enterprises. Work with our design team so everything published meets the visual bar. • Content strategy and production. Own the narrative pillars: product launches, engin