Business Analyst/ Data Analyst

HKT Digital Ventures builds a growth model with an integrated digital ecosystem consisting of business verticals ranging from e-Commerce, insurance, digital health, travel to FinTech services. Leveraged by high profiling loyalty program and big data of high future visibility, we run a very successful and promising digital ecosystem in Hong Kong. Your role: - Translate group-wide commercial goals into quantitative analytical frameworks, using unified customer data across Telecom, Financial Services, and Digital Health / Insurance to maximize Customer Lifetime Value (CLV). - Conduct deep-dive customer profiling and multi-dimensional segmentation to map cross-pillar journey touchpoints and tier progression. - Identify high-value cross-selling and up-selling pathways to expand multi-product holding across the group. - Build and maintain holistic executive scorecards, KPI frameworks, and BI dashboards to monitor core loyalty health metrics - Evaluate customer campaign effectiveness across acquisition, engagement, and retention programs; measure offer redemption elasticity, multi-touch attribution, and ROI. - Formulate and analyze A/B and multivariate experimentation frameworks to drive continuous improvement in member engagement strategies. - Synthesize digital product analytics (web/app clickstream, event payloads) with backend transactional and loyalty data to maintain a true 360-degree customer view. - Implement conversational analytics interfaces and AI-assisted workflows to automate routine reporting, enable natural language querying (NLQ) for business leaders, and establish proactive anomaly detection alerts for rapid decision-making. To succeed in this role: - Bachelor’s or Master’s degree in Business Analytics, Statistics, Computer Science, Information Systems, Data Science, or a related quantitative field. - 1+ year of hands-on experience in business analytics, BI development, customer/CRM analytics, or digital analytics. - Advanced SQL &