GlobalScopeAchieving the ultimate goal of any marketing strategy, “delivering the right message to the right audience at-the right time,” remains a distant dream for marketers. However, with increasing access to a wide variety of marketing data, firms can take a data-driven approach to formulate marketing strategies that are more scientific and number-driven. The objective of this course is to develop marketing strategies using data-driven marketing approaches. The course will introduce various tools and …
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