Assistant Marketing Manager

Job description: Drive the Future of Luxury Mobility Join Genesis Middle East & Africa (GMEA), the regional hub of Hyundai Motor Group’s luxury brand, and be part of our exciting growth journey. We are seeking a passionate Assistant Marketing Manager to drive performance, support our distributors, and accelerate Genesis’ success across the MEA region! ** Apply only via LinkedIn / GMEA Career site — email applications will not be reviewed. ** Main Goals and Objectives - Led regional campaigns, events, sponsorships, and marketing initiatives to strengthen brand presence and market impact. - Support distributors and stakeholders with marketing alignment, brand compliance, PR activities, and budget optimization for successful projects. Roles & Responsibilities - Implementation of Overarching Marketing Strategy - Lead the execution of the approved regional marketing strategy across all markets, ensuring alignment with global brand direction and local market priorities. - Translate strategic objectives into clear annual and quarterly marketing plans with measurable KPIs. - Monitor performance and proactively recommend optimizations to ensure strategic and commercial targets are met. - Marketing Calendar & Budget Management & Execution - Own the end‑to‑end regional marketing calendar, ensuring timely planning, prioritization, and flawless execution of all initiatives. - Manage the regional marketing budget, including co-funding allocation, project allocation, tracking, and optimization. - New Market Launch - Lead the planning and execution for new market entries, including launch strategy, timelines, and channel mix. - Coordinate cross‑functionally with HQ, Sales, Product, Service, and distributors to deliver cohesive and impactful launches. - Define launch KPIs and ensure post‑launch performance tracking and optimization. - Digital Enhancement & Website Management - Drive enhancement of digital ecosy