Assistant Digital Marketing Manager - Arabic Speaker

Role Purpose The Assistant Digital Marketing Manager is responsible for the commercial and operational performance of PSI's digital marketing ecosystem, including digital acquisition, marketing technology, AI initiatives, digital platforms, search visibility, automation, and technology-driven marketing projects. This is not a traditional digital marketing role focused solely on campaigns, impressions, leads, or Cost Per Lead. The role is expected to understand and manage digital marketing as a business and revenue function, with direct accountability for digital marketing P&L, Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), LTV:CAC ratio, revenue contribution, conversion efficiency, marketing investment, and overall business impact. The successful candidate must be able to connect marketing activity to commercial outcomes and understand how media spend, lead quality, conversion rates, sales performance, transaction value, customer lifetime value, technology, customer journeys, and operational efficiency ultimately affect revenue and profitability. The role acts as a key bridge between Marketing, Sales, Technology, Data, CRM, Product teams, Finance, and external vendors. Key ResponsibilitiesDigital P&L & Commercial Ownership · Own and manage the digital marketing P&L within the agreed business framework. · Manage digital marketing budgets based on expected revenue, customer acquisition, customer lifetime value, conversion, and profitability. · Evaluate digital marketing performance based on commercial outcomes rather than media metrics alone. · Use Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) as core measures of acquisition economics. · Monitor and optimize the LTV:CAC ratio to ensure customer acquisition remains commercially sustainable. · Understand the relationship between marketing spend, lead volume, lead quality, conversion rates, transaction value, revenue, gross margin, CAC, and LTV. Digital Marketing Manageme